Webinar
What If Your Brand Team Could Just Ask? How a Company Brain Becomes Your Organisation’s Governed Memory
One agreed set of definitions, connected to every source and kept current. Every answer cites them, and the same definitions become pipelines and reports whenever you ask.
With Daniela Dolcan
What we will cover
One agreed set of definitions, connected to every source and kept current. Every answer cites them, and the same definitions become pipelines and reports whenever you ask.
- What a Company Brain is: your organisation’s governed memory, so every answer and report uses the same agreed definitions.
- How it works: it recovers the definitions in your SQL and BI, assigns named owners, then answers with cited sources and builds Power BI reports on request.
- Every source, nothing copied: it queries data, CRM and brand documents live, within each person’s own permissions.
- Spaces and skills: team workspaces with reusable skills, such as a monthly readout, that run the same way every time.
- Domain packs: ready-made pharma metrics and rules to check your definitions against, so you never start from scratch.
- Definitions that stay true: each one says what it is and isn’t, and gets flagged when the code behind it changes.
- Seen in practice: a live walkthrough on a demo pharma brand built from synthetic claims data.
Presented by
Daniela Dolcan
Who this is for
- Commercial insights and analytics
VPs and Heads of Commercial Insights & Analytics, Directors of Commercial Analytics, Brand Analytics Leads - Commercial leadership
Chief Commercial Officers, Brand Leads, Heads of Market Access - Commercial data and operations
Chief Commercial Officers, Data Privacy and Compliance Leads
Format and logistics
- Where is it held? On GoToWebinar. You will receive the join link by email after registering.
- What if I cannot attend live? Register anyway. We send the recording to everyone who signs up.
- Is it a sales pitch? No. It is an engineering session, presented by the people who build these systems.