Cătălin is the lead Project Manager at Tecknoworks, with extensive experience heading international projects in Data Analysis, Business Intelligence, and Office Automation.
Most organizations that start an analytics initiative have similar big-picture business areas they want BI to address. These include:
You’re probably interested in leveraging BI for these general purposes as well, and rightly so. The more you know about your customers, sales, operations, and finances, the more impactful your decisions will be.
But you may be surprised by the long list of very specific questions the right BI strategies can answer. Some of these discoveries result in small business adjustments; some in huge shifts. They all add up to improved organizational insight and increased bottom line.
Here are just a few examples of what you can uncover:
Sales and Marketing
Outcomes: Deeper customer understanding, refined sales strategies, more conversions, higher ATV, smarter outreach, better social proof, optimized funnels, increased profits.
Outcomes: Attract and retain the best talent, maximize productivity and employee satisfaction, pinpoint recruitment efforts, reduce churn expenses.
Outcomes: Streamline logistics, optimize predictive planning, eliminate hidden costs, achieve big-picture profitability.
Outcomes: Evidence-based strategy insights, easier stakeholder buy-in, clear business direction, confident decision-making, faster growth.
These 30 questions should give you an idea of the vast possibilities available to you with data analytics.
And this just scratches the surface – you can ask questions about particular products, specific marketing initiatives, your competitors…you name it.
In fact, we have yet to come across a client question that data can’t answer. So go ahead and get creative!
What are the top 5 insights you’d like to know about your organization, if you could ask anything and everything? And how would the answers change your decision making?
Get in touch to let me know. I'll tell you exactly what kind of data you need, and how to use it to find the answers.